Dateline Dec 10th 2010: KEYFAX NewMedia, producers of the Art & Science Of Sound Recording will be exhibiting at the Winter NAMM Show in Anaheim, California Jan 13-16 2011.

Primarily a ‘trade show’ for musical instrument, software, and pro audio dealers and media, this year the show is increasing the availability of Yellow “Sunday Only” Badges for “non-industry guests.”

Alan Parsons will be in attendance during the show and a timetable of his daily appearances for autographs and general chit-chat will be posted at the Keyfax booth.

Alan will also be taking part in at least one event at the H.O.T. Zone area, a special series of mini seminars and ‘solutions’ on the mezzanine level at the Convention Center.

Trade or education visitors who would like to schedule a meeting can contact Individual visitors, whether customers or nor, are more than welcome to stop by and say hi.

Playback of scenes from the series will be running throughout the show. Rumors of ASSR t-shirts are yet to be confirmed.

KEYFAX NewMedia is at Booth # 6531 in the main Hall.

New pricing comes into effect Aug 16th as pre-order sales close and regular sales of the packaged DVD prepare to open.

From Aug 16th prices will be as follows:

Streaming view: $1.99
Download: $4.99
Full Download (no DVD): $99.00
DVD With Downloads: $149.00

From Aug 16th the 'Batch' sales will also close since these had been created simply based upon the order in which Sections were being posted online.

The producers are pleased to introduce ASSR Education License.

ASSR Education License provides multi-student access to the material contained in The Art & Science Of Sound Recording, complete with tutor-access to a student's performance in Section Quizzes. The Quizzes have been widely recognized as powerful reinforcers of the knowledge contained in each Section.

The producers assess the program material as being suitable for all ages and skills levels at High School (aged 15+) and beyond. With the increased availability of media arts and technology courses at 2-year and 4-year colleges, plus the continued success of independent training centers and career schools, it has become increasingly important for standards to be available in digital audio recording practices.

From his early training at Abbey Road studios to a lifetime of groundbreaking audio achievements in the commercial world, Alan Parsons' commitment to audio excellence gives him the perfect credentials for establishing the benchmark for good working practices as are offered in the program.

Those who have registered at www.artandscienceofsound under 'Education' will be contacted directly by the series Education Director Michael Logue.

Those interested in receiving details of the full ASSR Education License should contact Michael Logue at or, through KEYFAX NewMedia on 1-800-752-2780.

Almost two years in the making, the complete set of videos for The Art & Science Of Sound Recording has gone live online, July 2010.

The series, which comprises twenty-four Sections, is currently offering a free stream of the Introduction – A Brief History Of Recording – to all those registering on the website.

The final Sections include Vocals, featuring a recent interview that Alan conducted with Erykah Badu, and A Band Tracking Session where viewers can see how the new Alan Parsons single release, All Our Yesterdays, took shape.

"This project may not have been quite at the level of Wagner’s Ring Cycle, where the composer had been working on it for so long he inadvertently married people off to their aunts and cousins," said producer Julian Colbeck, "but it has been a massive process. Keeping more than 10 hours of finished material 'in the present' has been a real challenge."

Dateline: April 6th 2010. Santa Cruz: The third batch of Sections, totaling almost 21/2 hours of brand new material from the ASSR series, will be released online week ending April 9th 2010.

The new sections, all featuring narration by the inimitable Billy Bob Thorton, individually examine the topics of Compressors & Limiters, Consoles and Controllers, Reverb, Recording Acoustic Guitar With Vocal, Mixing, and an Introduction to recording from Edison to the iPod. Details of each include:

Compressors & Limiters (31 mins)

A complex subject, and one frequently misunderstood and much argued about. Alan defines terms, explains parameters, provides instrument-by-instrument examples, and then explains the consequences. Universal Audio’s Bill Putnam Jr. is interviewed, plus there are wonderful insights into use and misuse from Steve Marcantonio, Niko Bolas, John Fields, and Allen Sides.

Consoles and Controllers (38 mins)

During one filming session in Los Angeles Alan is alerted to the whereabouts of the mixing board that he’d used when working with McCartney, Pink Floyd, and others at Abbey Road. After this emotional opening (he’d not set eyes on the board for more than thirty years) Alan examines conventional modern consoles, looking at each item on a typical channel strip in detail. Finally Alan assesses how they – and their cousin, the controller – relate to and can enhance the experience of using a DAW.

Reverb (22 mins)

This section traces the history and progress in artificial reverb technology, then takes a parameter-by-parameter look at digital reverb settings, hardware and software reverb products, and application of reverb to individual instruments and entire mixes. Interview clips from Elliot Scheiner, John Shanks, and others complete this highly revealing section.

Recording Acoustic Guitar With Vocal (6 mins)

A common recording conundrum is examined: How do you record both an acoustic guitar and a vocal simultaneously without one bleeding into the other? Alan Parsons discovers a new artist Matt Lucca – who would, subsequent to this session, go on to record an entire CD with Foo Fighters’ Rami Jaffee, and Paul McCartney’s Abe Laborial Jr., and Rusty Anderson – and explores the what to dos and what not to dos of this classic recording situation.

Mixing (49 mins) (Pt.1 & Pt.2)

The mix is where the rubber hits the road for any recording. Conducted primarily at LA’s Record One studios, where Michael Jackson’s last three albums were recorded and mixed, Alan takes us through every stage of a mix from preparation to delivery media in this fascinating and extensive section. Good working practices (consolidation, track sheets, notes and more) are proposed, along with the chance to see so many of the program’s previous technical sections – EQ, reverb, digital audio and computers – come to life. A variety of mixing settings, from working with an analog console to wholly “in the box” are shown and discussed in this substantial section – which is now being offered in two parts online.

This is the penultimate batch of Sections from The Art & Science Of Sound Recording, a landmark series presented and produced by Alan Parsons. This batch of videos offers yet another fascinating insight into the world of recording from a man who honed his skills at Abbey Road – the crucible of modern recording technology - as it developed in the 1960s.

Supported by extensive musical examples, custom diagrams, and interview clips, The Art & Science of Sound Recording takes a classic approach to recording and listening - followed by informed experimentation – and shows how this approach can live in the modern DAW-based environment. These are scenes that you can watch over and over again, and still enjoy nuances.

Those who have already pre-ordered or wish to pre-order the physical DVD at 30% off the regular price can simply go to their My Purchases and find the new sections as soon as this release is live.

The Alan Parsons’ ASSR Team.