When B(r)ands try too hard


I'm only half-way through watching this video, and it's not exactly hilarious, but at least someone is talking about the topic of mixing brands with indie-marketable bands. Perhaps the biggest issue is trust? In the end, bands are always looking to pay for bills and put food on the dinner table. But what is it about the bands that are actually "side projects" for corporate 9-to-5'ers?

(via Shallow Rewards)

SHALLOW REWARDS // 20 OLDER... BUDWEISER from Shallow Rewards on Vimeo.


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